Last updated: October 2, 2026
Latitudes Technology Consulting LLC operates latitudes.io. This notice explains how we handle information from this website, enquiries, and website measurement. Separate services may provide their own privacy notices. This website and our services are intended for businesses in the United States, primarily in Washington State, and are not directed to individuals in the European Economic Area, the United Kingdom, or Switzerland.
Information you provide
When you contact us, we receive the details you submit, which may include your name, email address, phone number, company, message, and whether you need support. We use this information to respond, understand your requirements, and provide requested services. Please do not include passwords, payment details, or sensitive records in the contact form.
Website operation
Our hosting and security providers process technical information such as IP addresses, browser information, requested pages, and request times to deliver the website, diagnose problems, and protect it from abuse. Contact-form services process submissions to deliver your enquiry.
Our hosting provider, Pressable, counts website visits for hosting-plan purposes using a cookie-free visit counter from Fathom Analytics (formerly Gauges). It combines your IP address and browser user-agent into a one-way hash with a secret salt to count unique daily visits; it does not set cookies, and we do not use it for advertising.
Analytics and advertising measurement
By default, we use Google Analytics to understand how this website is used and the ChatGPT Ads Measurement Pixel from OpenAI to measure which of our ads lead to visits and enquiries. You can opt out at any time, as described under Your choices, and we honor Global Privacy Control.
- Google Analytics: We use page views, campaign parameters in the page address (such as utm_source), and enquiry events to understand website usage and advertising performance. Google’s tag uses Consent Mode, and unless you opt out, analytics storage, advertising storage, advertising user data, and advertising personalization are all turned on. Google Analytics sets first-party cookies (_ga and _ga_<ID>, which by default last up to two years) and receives page and event information, browser and device information, and an approximate location derived from your IP address; because advertising storage is on, Google’s tag may also contact Google advertising domains such as doubleclick.net. Google signals are disabled. We keep Google Analytics event-level data for no more than 14 months. If you opt out, all four Consent Mode settings are set to denied, we remove the Google Analytics cookies from your browser, and Google’s tag may send only limited cookieless signals, such as the page, the time, and the browser type.
- Measurement across latitudes.io and latitudes.dev: Both of our websites report to the same Google Analytics property so we can understand visits that move between them. Links between the two websites may carry a temporary _gl parameter that lets Google Analytics recognize the same browser on both sites. Your opt-out choice is saved separately on each website.
- OpenAI: Unless you opt out, the ChatGPT Ads Measurement Pixel sends page-view events and confirmed sales-enquiry events to OpenAI to help attribute enquiries to ads. Requests may include page information, browser and device information, and identifiers used for measurement. When you arrive from a ChatGPT ad, the pixel stores OpenAI’s click reference in a first-party cookie (__oppref, 30 days); it also uses a random browser reference (__obref, up to 365 days) and stores its consent state (__oaiq_consent). OpenAI’s automatic matching may use contact details converted into hashes in your browser to match an enquiry with an ad interaction. Hashing changes the format of those details; it does not make them anonymous. Our custom event payloads do not include form messages or raw contact details. OpenAI processes this information as an independent controller and, under its terms, may use it to provide advertising reports, create custom audiences for us, and improve, measure, and deliver its services. If you opt out, the pixel is told to stop measuring on the current page, which removes its __oppref and __obref cookies, and it is not loaded on later pages.
An existing-client enquiry or a visit to the thank-you page alone is not recorded by our custom tracking as a new sales enquiry. An unanswered existing-client question is also excluded. Unless you have opted out, a confirmed new sales enquiry is recorded in Google Analytics and sent to OpenAI as an event without form contents. Opting out does not prevent you from contacting us.
Google and OpenAI process information under their applicable terms and privacy notices. See Google’s Privacy Policy, How Google uses information from sites that use its services, and OpenAI’s Privacy Policy.
Sale, sharing, and targeted advertising
We do not sell personal information for money. Some US state privacy laws treat making information available to advertising partners, such as OpenAI through its measurement pixel or Google through its advertising features, as a “sale” or “sharing” of personal information or as “targeted advertising.” To the extent those laws apply, you can opt out by selecting Decline in our measurement notice, Opt out in Measurement preferences, or Do not track me, or by turning on Global Privacy Control in your browser, which we treat as a valid opt-out request for that browser. This website is intended for business audiences and is not directed to children.
Your choices
- Decline: The measurement notice shown on your first visit has OK and Decline buttons. Decline turns off Google Analytics and advertising storage and stops the OpenAI pixel.
- Measurement preferences / Do not track me: Select Measurement preferences at the bottom of any page, or this Do not track me link, to opt out or turn measurement back on at any time.
- Global Privacy Control: If your browser sends a Global Privacy Control (GPC) signal, we treat it as an opt-out and remember it. It stays in effect unless you later choose to turn measurement on for this website.
- Browser controls: You can block or delete cookies, clear this website’s site data, or use content blockers, and you can install Google’s Analytics opt-out add-on. Clearing site data also clears your saved choice, so measurement returns to the default unless your browser sends GPC.
Opting out applies to future measurement and does not retract information already sent. Choices are specific to this browser and website; they do not automatically apply to latitudes.dev or other linked websites.
Sharing, retention, and security
Information is processed by the providers needed to host, secure, measure, and operate this website and handle enquiries. We may also disclose information when required by law or to protect our services and users. We keep enquiry and operational records as needed to respond, provide services, meet legal requirements, and resolve disputes. Google Analytics event-level data is kept for no more than 14 months; aggregated reports may be kept longer. OpenAI applies its own retention practices to measurement data. Your measurement choice is stored in your browser until you change it or clear site data. We use safeguards appropriate to the information involved, but no transmission or storage system is completely secure.
Contact and requests
For privacy questions or requests to access, correct, or delete information you have provided, or to opt out by email, contact support@latitudes.io or use our contact page. We may need to verify your identity and consider applicable record-keeping requirements before fulfilling a request.
We will update this notice when our website practices change and show the revision date above.